TABB Breakout Session - Cutting through the noise: Get heard by your buyer
Cutting through the noise: Get heard by your buyer!For owners and executives trying to grow their business, marketing can feel intimidating and uncomfortable. There is a disconnect between the tactical activity of marketing and sales and the strategy behind what to do that will have impact. How do you cut through the noise to reach decision makers who are constantly bombarded with content, sales messages, and attempts to connect? Many times, frustration comes when a lot of activity is being done, and getting few results. The key to engaging high value prospects and referral partners is to use a hyper personal approach. In this session, you’ll walk away with an understanding of: The activities of marketing and the noise we have to overcome The truth and fiction behind the most prevalent myths of marketing And how to use a human approach to be heard by our buyer Please note: You must be a TABB Texas State Convention ticketholder to attend this breakout session. Registrants will receive a list of the technology tools and tips mentioned, as well as the presentation slides. #GetHeard @RaissaEvans
Sugar Land, TX 77479
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